Lancome – Perfumes and Cosmetics Empire

Talk about beauty and cosmetics and for sure, experts would raise the name of the world’s biggest beauty and cosmetics firm, L’Oreal Group. From the world’s beauty and fashion capital, Paris in France, comes the company that focuses on bringing to consumers the best brands for skin and hair care. When it comes to perfumes, the company surely would not be left behind. Its Lancome Paris unit manufactures Lancome perfumes that are truly among the most patronized and loved all around the world.

Imitation, as they say, is the greatest form of compliment. One proof that Lancome perfumes are well received and are loved the world over is the rampant selling of counterfeit and imitated forms of the items.

Anti-counterfeit regulators and experts from all around the planet identify Lancome perfumes as one of the top perfume brands that are imitated, counterfeited and sold to the mass market in important cities in Asia and Europe. Though the illegal transactions are harming the business, Lancome says the imitations affirm the brand’s reliability and popularity.

The initial Lancome perfumes were introduced to the market in 1935. It was in Brussels where the first five of the fragrances were launched. Those fragrances were Tropiques, Bocages, Kypre, Tendre Nuit and Conquete. L’Oreal acknowledges the fact that the perfumes were what made Lancome what it is today—a famous brand not just of perfumes but also of skincare and cosmetics products. Thus, Lancome perfumes are important products and have always been considered assets of Lancome Paris.

Through the years, Lancome perfumes were able to withstand the tests of time. After being known as a premium brand of fragrances, Lancome have been among the top choices for scents by celebrities and the opulent. Numerous fragrance lines and names have been launched and introduced by Lancome.

Among them is Magie Noire, which is considered one of the most celebrated and popular women’s perfumes of all times. Unfortunately, because selling the fragrances through conventional means became challenging to the margins, Lancome decided to start selling them through online shopping sites. The initiative only made the line among the most sought-after and most priced catches.

Back to the problem of imitated and fake Lancome perfumes, the company is taking measures to crack down on those businesses that propagate and distribute such items. What is more interesting is the fact that fake Lancome perfumes are among the most purchased. To Lancome, that means people from all across the globe love the brand.

Because of high costs of buying the items, some consumers resort to buying the imitation Lancome perfumes because doing so brings them the opportunity to enjoy and wear the premium fragrance.

Lancome is indeed one of the most patronized perfumes that are out in the market. As fashionistas keep on buying and using Lancome cosmetics and skincare items, they surely are also out to put on their L

Beauty and Botox – Face Forward Tips for 2006!

Did you know that BOTOX injections are one of the most popular procedures in cosmetic surgery today? In fact, Botox injections far out number breast augmentation and rhinoplasty (cosmetic surgery on the nose), as the most preferred aesthetic surgical procedure?

As you may agree, in western culture attractiveness is closely wedded to youthfulness. The appearance of wrinkles on the face is a source of anxiety for millions of women and men.

The search for a miracle drug to help us appear younger presently fuels a multi-billion dollar beauty and cosmetic industry.

The related industries of weight loss and health are just as robust. There is stiff competition between beauty companies constantly trying to sell youth and beauty in a jar.

If you have the money you can opt for the more invasive (and ostensibly more effective) procedures to help you look younger. This where BOTOX followed by its more permanent cousin, plastic surgery may fit the bill.

A nutritious and balanced diet, accompanied by a rigorous exercise regimen can make your body look years younger. Unfortunately there’s no such workout to tighten your face.

Your face starts reflecting the passage of time the soonest, and most visibly. Studies indicate wrinkles appear on our skin as early as the age of 27.

If it is our face, which betrays our age the first, no wonder it the focus of so much anxiety. This is why we want age-defying intervention.

BOTOX, as of now, appears to be the answer to some people’s prayers. Younger and firmer looks seem to be just a few small injections away.

BOTOX is actually short for Botulinum Toxin Type A. It is a highly toxic substance and one of its milder side effects is food poisoning.

It is actually a protein complex, which is produced by the bacteria Clostridium botulinum. What is used in cosmetic surgery is an injectible form of this toxin.

This form of the toxin is purportedly sterilized and purified.

Some consider BOTOX a poison. They feel this way because it is injected in small doses under the skin. It is reported to work by deadening the underlying muscle, preventing any further movement and thus smoothening out the skin.

BOTOX is said to interfere between muscle and nerve interaction. Some feel small doses of this chemical effectively prevent the release of acetylcholine by the nerve cells.

This neuro-chemical transfers signals to muscles, determining their contraction and relaxation. When injected into selected muscles, BOTOX stops them from contracting.

Therefore, any present frown lines are ironed away. In fact, within a week they become almost invisible.

In the April of the year 2002, the FDA approved the use of BOTOX injections as a treatment for the reduction of frown lines. Since then, it has come to be regarded as the fastest growing anti-aging cure in the country.

Keep in mind that the FDA cautions against using Botox more than once in 3 months. Also it recommends that the lowest possible effective dose to be used in a session.

There are other, more permanent, options available – if you are inclined towards cosmetic surgery. Procedures like an eyelid tuck (blepharoplasty) and a bow lift (also called a forehead lift) last about 30 to 90 minutes.

They are outpatient operations, so you can leave for home the same day. Another option is the face lift (or rhytidectomy) – a slightly longer operation which can go on for 2 to 4 hours.

Patients are advised to stay overnight at the clinic. Although none of these procedures can reduce wrinkles, they very distinctly tighten up a sagging face by literally cutting away any extra bits of facial skin

The Trends in the Beauty and Cosmetic Industry

Beauty PR plays an important role in promoting beauty through healthy eating and popular beauty products. Indeed, the right PR program plays an important role in advising people on how they can go about looking better. Beauty is a quality which offers great pleasure to an individual’s mind as well as her spirit. This and the cosmetic industry have continued to thrive as a result of many people being attracted and absorbed by beauty. What has been fueling the cosmetic industry?

· A lot of money is being generated by companies in the industry

When you consider the industry, there is a new product being introduced in the market. Many of these products promise glamour for the younger women and youth for the older women. Most of the magazines are willing to set aside sections for glossy advertisements about lipstick or eye shadow and the latest designer clothing and shoes. They generate good money from these advertisements. Beauty has become big business: although it does not cost much to manufacture a small-sized tube of body cream, many of the beauty conscious women are willing to part with a substantial amount of money to achieve the desirable results promised by the product.

· The anti-aging industry has been growing at a rapid rate

Some ten years ago, there were only just a few products promising to get rid of wrinkles and fine lines. Today, the market is flooding with many products purporting to erase wrinkles and fine lines. There are many microdermabrasion products, peels, retinoids and antioxidants. In addition, there is a wide range of minor cosmetic procedures being tried by many women, even as early as the age of 25 years. These fillers provide women with a simple and less expensive option to look young. Today, facelifts have become common place with many women getting the desired look at competitive rates.

· The celebrity factor plays an important role in advertising

In the last couple of years, celebrities have become beauty PR ambassadors for man